MUMS everywhere have been captivated by the latest Pampers advert that follows premature babies as they reach their first major milestones - and now the identities of three tiny stars of the ad have been revealed. Within the ad, real families were filmed coping with the premature birth of their babies and their first major landmarks captured; from first smiles to being changed and for some, finally leaving the hospital. The advert opens on the tiny face of Jake Burton, who along with his brother George, is just weeks-old. The twins' parents, Rachel and Allen Burton, from the Isle of Wight, have been living at the hospital for months while their sons are given vital treatment. Speaking to The Mirror , the parents explained that while Jake should be able to leave the hospital in a matter of weeks, George's future isn't as certain. The year-old, who otherwise had a straight-forward pregnancy, went into labour at 25 weeks and the boys were put into an incubator as soon as they were born. The mum, who also has a month-old daughter called Millie, described the situation as the hardest thing she's ever been through. She told the Mirror: "I've been through every different emotion and it's not over yet. The best-case scenario is we have them both home by the time they reach six months. I don't want to think about the worst case. Mum Kayleigh Howell, 23, also shared her story with The Mirror after her son Euan was born at 26 weeks. Kayleigh, who lives in Southampton along with her husband Nathan, 26, explained that after doctors found she was two-centimetres dilated, she spent six days in hospital before giving birth. The mother said: "'They gave me the survival rates and we had to make some quite hard decisions, like whether or not to allow intervention if he was born early, or whether we wanted the doctors to keep him alive. The advert showcases Pamper's new Preemie Protection Size P3 nappy; which is three sizes smaller than the baby brand's current smallest nappy. Mothers everywhere have been expressing their feelings after watching the moving adverts, with several Mumsnet threads being dedicated to their reactions.
Pampers have been forced to change their emotional advert about premature babies due to complaints from viewers. Whilst many people consider the advert a touching and tearjerking watch, some families whose premature babies never made it home find it extremely upsetting. The Advertising Standards Authority ASA received complaints from more than 60 viewers, the majority of whom were bereaved parents of premature babies. But as a result of the complaints, Pampers have had to modify the advert - they've removed the lyrics from the song and highlighted their partnership with Bliss, a charity which provides care and support for premature and sick babies and their families. The response has been overwhelmingly positive, but we do understand that for some families the advert may be difficult to watch. You are always aware of those who do not make it home. Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
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Pep Guardiola: 'I have a lot of respect for Rob and for his team'. Road rage takes place in north Sydney as motorist spits on the other. Log in. The pampers advert scenario is we have them both home by the time they reach six months. Serial Scammer: Willy Wonka scammer also 'sells' books on Amazon. My Account, pampers advert. Start pampers advert Independent Premium subscription today. More about advert Advertising Premature baby Premature birth. Please refresh the page or navigate to another page on the site to be automatically logged in Please refresh your browser to be logged in. In one thread, a mother comments: "It is a rare that an advert makes me stop and watch, pampers advert. Digital Business Lab Asia. Want to bookmark your favourite articles and stories to read or reference later?
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- Within the ad, pampers advert, real families were filmed coping with the premature birth of their babies and their first major landmarks captured; from first smiles to being changed and for some, finally leaving the hospital.
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Can we have a wipe please? Serial Scammer: Willy Wonka scammer also 'sells' books on Amazon. The twins' parents, Rachel and Allen Burton, pampers advert, from the Isle of Wight, have been living at the hospital for months while their sons are given vital treatment. Jennifer Lopez emotional as she speaks about Ben Affleck's support. She told the Mirror: "I've been through every different emotion and it's not over yet. Scottish Sun. The Advertising Pampers advert Authority ASA received complaints from more than 60 viewers, the majority of whom were bereaved parents of premature babies. Taylor Swift's father allegedly assaults paparazzi at a Sydney wharf. Privacy Policy Feedback. The mum, who also has a month-old daughter called Millie, described the situation as the hardest thing she's ever been through, pampers advert.
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Sign up to our free Living Well email for advice on living a happier, healthier pampers advert longer life Live your life healthier and happier with our free weekly Living Well newsletter, pampers advert. Related Works. My Account. Robert Pattinson stars in the classic trailer for 'Good Time'. The Advertising Standards Authority ASA received complaints from more than 60 viewers, the majority of whom were bereaved parents of premature babies, pampers advert. Scarlet Blake sentenced to life for murder of Jorge Martin Carreno. Femail videos Please fill out the form below, ensuring all required fields are completed. Trending videos SmartSites USA. Share this post. This website uses cookies. News videos Another mum said: "That's made me blub," while one added: "It was very moving and yes, I was a bit tearful too. Team Management Softw Moment poodles are found with 'shaggy' fur in pampers advert house'. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments.
