Colonizing Mars is a neat idea, but Edu Lyra would rather make Earth livable first. With the goal of ending favela-based poverty through transformative initiatives that generate long-term results, Gerando Falcões employs education, economic development, culture, and citizenship services to create widespread change. Currently, there are almost 14 million Brazilians unemployed and more than 27 million living below poverty level, which means they survive on less than the cost of a roundtrip bus fare each day. Like other impoverished communities, conditions in the favelas worsened during the pandemic. And while the virus raged, billionaires with the means to enact incredible change were instead spending their fortunes on space tourism. While tongue-in-cheek, to a degree, the goal of this initiative was genuine: Some race to dominate space; Gerando Falcões races to end poverty in favelas. Together with Song, the organization set out to generate tangible social and cultural impact with cutting-edge technology—rather than create a bigger gap between the haves and the have-nots. Ideally, this would give them a unique perspective on poverty that could inform their worldview into adulthood. In the game, hosted by an avatar-version of Edu Lyra, players explore a six-floor rocket ship placed in the middle of a digital favela. On each floor, they navigate challenges associated with poverty: infrastructure, sanitation, education, culture and technology. If they make the right choices, they can send the rocket ship and poverty to space. But how does a free game raise money? Accenture connected with other purpose-driven brands to support and co-create the project and showcase their brands inside the game. The team partnered with Nestlé, 99 a Brazilian taxi e-hailing app and the shoe brand Havaianas to build in-game brand experiences. To launch the game, the team placed a huge, inflated rocket in a Brazilian favela equipped with computers and phones for children to test drive the virtual rocket and provide real-time feedback.
Without physical store locations, the company relied on the expertise and creativity of its jewelry consultants to engage virtually with customers. They would communicate with customers from their homes with a variety of digital collaboration tools, often on company iPads. But Signet could do more than simply maintain profitability through digital sales. For example, maybe an ideal virtual experience would not just make up for the loss of a tactile and in-person interaction at a store; it could complement and exceed it. The product teams knew they needed to prioritize key features of the customer experience quickly, such as care center and service calls. Investing in understanding Signet customers in a more profound way would make it possible to deliver experiences that would speak to them—and drive sales. With that in mind, product teams became responsible for designing, building and launching new experiences that span the Connected Commerce ecosystem, including virtual sales assistance messaging, booking appointments, tracking orders and intelligent routing for selling and service inquiries. The team discovered through qualitative and quantitative customer data and research that shoppers interested in jewelry seek one common thing: a high level of expertise and confidence. A suite of technology and resources that deliver in-store intimacy and help create a more personal, less transactional experience power the new customer experience-led operating model. Following the journey maps, the team implemented a new messaging platform and detailed order-tracking to give customers more visibility and control over what they buy.
Huggys ship builder multiplayer. Social Impact with the Metaverse | Case Study | Accenture
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